Bridal and Prom Connection offers you a one-of-a-kind, amazing bridal and prom shopping experience. Our stylists are trained to provide you a luxury shopping experience with affordable prices, whether shopping for bridal or prom, as you say "YES" to your dress. See what some of our real brides have to say about and their experience!

Once you say "YES" to your dress, we have a surprise for you and your guests.


"Bridal Connection had beautiful gowns in a wide range of price ranges. Lara was so awesome to work with and seamstress did wonderful work on my dress. I love the excitement they all have regarding you, your dress and your big day. 10/10 Recommend"

- Chyenne Larson/Pease, Colfax

"I enjoyed working with Lara and finding out about the military background and Bridal Connection. My fiance is in the Air Force, It was nice talking to her and having her taking my vision and putting it in dress form. I am very pleased with my non-traditional (non-white) fit n flare glitter gown. I am very happy! I can't wait to come in for my fittings."

- Cassandra Edwards, Ankeny

"I had a great experience at The Bridal Connection! Selina did a great job picking out dresses according to what I wanted and I ended up saying 'YES!' to the 4th dress I put on! We all had a great time from the moment we walked in the door until we left! They even let us stay after they closed to make sure we didn't feel rushed during the process! I highly recommend brides check out The Bridal Connection!"

- Kimmy, Pella

"I loved my experience and will most likely be making my dress purchase at this store. My consultant made me feel comfortable and relaxed. I will be requesting the same consultant for my next visit as well. She knew the right questions to ask and made each dress reveal special. "

- Danielle Kling, Polk City

"i loved all of the support and help that i got from the staff and people in the store when choosing my dress! there were a lot of different options and varieties of dresses to pick from, and everyone there gave honest feedback for all of the dresses i tried on! I will definitely be back for future dresses!"

- Kassidy, Ankeny

"I am so thankful for Lara and the staff at Bridal Connection. I found my dream wedding gown here and they made the process so fun and stress-free! Everything from the first time I looked in store, to the second time I came in to try on what would be MY dress, to the alterations, and final try on was perfect. Everyone was pleasant and professional to work with. I would recommend anyone who is looking for their wedding dress to check out Bridal Connection in Ankeny!"

- Lindsay Donnelly

"Everyone at The Bridal Connection was very helpful! I was impressed by the dedication of their staff to help me find my dress and was so happy when I said yes yesterday! I look forward to working with them for other wedding apparel."

- Jennifer Van Riessen

"I had an amazing experience! I brought in a huge entourage and I found 2 incredible dresses that fit my dreams and budget. Lara took excellent care of me and went above and beyond to make me feel special and find me stunning dresses for my ceremonies. Highly recommend!!!"


"This was the 5th time for me trying on dresses. Keegan was my consultant and was fabulous! I came in with two dresses I wanted to try on by a designer they carry. They didn’t have either of the dresses, but Keegan went above and beyond to find dresses that were very similar and I selected one of these recommendations. I don’t think about the other dresses anymore, only the ONE! Thank you again for such a great experience!"


"I had a wonderful appointment at The Bridal Connection. The selection was varied, the space beautiful, and the attendant was incredibly helpful and listened closely to what I wanted. I think we found the perfect dress!"


"I recently purchased my dress from the Bridal Connection and was very impressed. My bridal consultant was Keegan and she was amazing; took the time to sit down and get a good feel for what I wanted. She stayed inside my budget with recommendations and picked out the perfect dress for me! The champagne toast at the end was perfect and I can't wait to go back to get my bridesmaids taken care of. Thanks so much Keegan and Bridal Connection!"


"I had an absolutely perfect and amazing experience! Kaitlyn was my consultant and she was GREAT from start to finish. As a plus-sized bride, I was super anxious and nervous about trying dresses on and she never once made me feel anything but amazing. This was the first shop I went to, so I waited a day to sleep on it and attended another dress shopping appointment the next day. Hands down, Bridal Connection is much more personable, professional, warm, inviting, knowledgeable, and above all, friendly. I came back and said yes to the dress! I would highly recommend making this your first and last appointment for bridal gowns!"


"LOVED my experience at Bridal Connection. From the beginning, the staff was warm, non-judgmental, and comforting. I was given a lot of attention, and I was never presented a dress above my price range. It was quick work to find *the* dress for me thanks to my associate's attentiveness and knowledge of the shop's collection. And even though I was on my own when I picked my dress, my associate sat down and had a glass of champagne with me to celebrate! Truly excellent customer service... would recommend to anyone."