Bride & Groom

Bridal and Prom Connection offers you a one-of-a-kind, amazing bridal and prom shopping experience. Our stylists are trained to provide you a luxury shopping experience with affordable prices, whether shopping for bridal or prom, as you say "YES" to your dress. See what some of our real brides have to say about and their experience!

-Once you say "YES" to your dress, we have a surprise for you and your guests

"I absolutely loved my experience at Bridal Connection!!! We were greeted upon our arrival by friendly staff members, the store was beautiful inside and very clean, and they had a nice selection of gowns in different price ranges. My personal consultant ,Tammy, was the best! She made me (someone who hates dresses) feel so comfortable with the entire process. I ended up falling in love with a dress I didn't think I wanted to try on, but did! I had so much fun finding my "yes!" dress! I never felt pressured to buy anything. After deciding to say yes to the dress, we were surprised with champagne and pictures to celebrate! Thanks so much for making my dress shopping experience one I'll remember forever!"

-- Pamela Hunter, Ankeny

"Bridal Connection had beautiful gowns in a wide range of price ranges. Lara was so awesome to work with and seamstress did wonderful work on my dress. I love the excitement they all have regarding you, your dress and your big day. 10/10 Recommend"

-- Chyenne Larson/Pease, Colfax

"I enjoyed working with Lara and finding out about the military background and Bridal Connection. My fiance is in the Air Force, It was nice talking to her and having her taking my vision and putting it in dress form. I am very pleased with my non-traditional (non-white) fit n flare glitter gown. I am very happy! I can't wait to come in for my fittings."

-- Cassandra Edwards, Ankeny

"I had a great experience at The Bridal Connection! Selina did a great job picking out dresses according to what I wanted and I ended up saying 'YES!' to the 4th dress I put on! We all had a great time from the moment we walked in the door until we left! They even let us stay after they closed to make sure we didn't feel rushed during the process! I highly recommend brides check out The Bridal Connection!"

-- Kimmy, Pella

"I loved my experience and will most likely be making my dress purchase at this store. My consultant made me feel comfortable and relaxed. I will be requesting the same consultant for my next visit as well. She knew the right questions to ask and made each dress reveal special."

-- Danielle Kling, Polk City

"i loved all of the support and help that i got from the staff and people in the store when choosing my dress! there were a lot of different options and varieties of dresses to pick from, and everyone there gave honest feedback for all of the dresses i tried on! I will definitely be back for future dresses!"

-- Kassidy, Ankeny

"I am so thankful for Lara and the staff at Bridal Connection. I found my dream wedding gown here and they made the process so fun and stress-free! Everything from the first time I looked in store, to the second time I came in to try on what would be MY dress, to the alterations, and final try on was perfect. Everyone was pleasant and professional to work with. I would recommend anyone who is looking for their wedding dress to check out Bridal Connection in Ankeny!"

-- Lindsay Donnelly

"Everyone at The Bridal Connection was very helpful! I was impressed by the dedication of their staff to help me find my dress and was so happy when I said yes yesterday! I look forward to working with them for other wedding apparel."

-- Jennifer Van Riessen

"I had an amazing experience! I brought in a huge entourage and I found 2 incredible dresses that fit my dreams and budget. Lara took excellent care of me and went above and beyond to make me feel special and find me stunning dresses for my ceremonies. Highly recommend!!!"

-- Faith

"This was the 5th time for me trying on dresses. Keegan was my consultant and was fabulous! I came in with two dresses I wanted to try on by a designer they carry. They didn’t have either of the dresses, but Keegan went above and beyond to find dresses that were very similar and I selected one of these recommendations. I don’t think about the other dresses anymore, only the ONE! Thank you again for such a great experience!"

-- Allissa

"I had a wonderful appointment at The Bridal Connection. The selection was varied, the space beautiful, and the attendant was incredibly helpful and listened closely to what I wanted. I think we found the perfect dress!"

-- Emily

"I recently purchased my dress from the Bridal Connection and was very impressed. My bridal consultant was Keegan and she was amazing; took the time to sit down and get a good feel for what I wanted. She stayed inside my budget with recommendations and picked out the perfect dress for me! The champagne toast at the end was perfect and I can't wait to go back to get my bridesmaids taken care of. Thanks so much Keegan and Bridal Connection!"

-- Lyndsay

"I had an absolutely perfect and amazing experience! Kaitlyn was my consultant and she was GREAT from start to finish. As a plus-sized bride, I was super anxious and nervous about trying dresses on and she never once made me feel anything but amazing. This was the first shop I went to, so I waited a day to sleep on it and attended another dress shopping appointment the next day. Hands down, Bridal Connection is much more personable, professional, warm, inviting, knowledgeable, and above all, friendly. I came back and said yes to the dress! I would highly recommend making this your first and last appointment for bridal gowns!"

-- Mel

"LOVED my experience at Bridal Connection. From the beginning, the staff was warm, non-judgmental, and comforting. I was given a lot of attention, and I was never presented a dress above my price range. It was quick work to find *the* dress for me thanks to my associate's attentiveness and knowledge of the shop's collection. And even though I was on my own when I picked my dress, my associate sat down and had a glass of champagne with me to celebrate! Truly excellent customer service... would recommend to anyone."

-- Jess

Hands down I had the absolute best experience dress shopping at The Bridal Connection. First off the place has a nice tucked away area for brides that just feels comfortable and welcoming. It was very clean and orderly. They also had a very wide range of styles of dresses to choose from. My stylist, Selina, truly listened to what I wanted which made the whole experience wonderful. She was able to find the perfect dress as well as accessories that just added the right amount of elegance to the look. They even allowed me to come back later that day to try on the dress again. It was the dress! Still in love with my dress! I can’t thank Selina and the owner Lara enough for all their help in making my vision come true! I would highly recommend any bride to check them out! You won’t be disappointed!

-- Tabitha

Thank you! Once again we had a wonderful day. Everything runs so efficiently and staff knows their stuff. There is a great selection and we were truly able to find something for everyone. The experience is everything you would hope it to be!


This was my first bridal appointment so had no idea what to expect. Celena was amazing. She asked questions to get a feel of what my wedding will be like which made feel like she was really trying to help me find the perfect dress. Celena was knowledgeable, friendly and honest which I appreciated.


I had the “Amazing Bridal Experience” yesterday with the owner, Lara, and it could not have went any more perfect!!! What a wonderful day and I found my dream dress! They were very accommodating and I’m usually very self conscious but I was so relaxed and felt so comfortable and beautiful in every dress I tried on. I was pretty nervous going during this Coronavirus time and they made us feel very safe and they were very clean. It’s so perfect that they sell bridesmaids dresses and they offer a travel service for your honeymoon if you wish! Truly a one stop shop! I would 10/10 recommended anyone I know to go there! Thanks so much Lara and your wonderful staff!!!

--Maggie Halverson

What a great experience!!! I loved the intimate setting. It was nice to know you valued our body images and made me feel safe to choose a dress without feeling self-conscious. Thanks for the fabulous experience!

--Kysa Woods, Ankeny

I had an amazing experience at Bridal Connection. Everyone who works there was so encouraging and friendly. I am not "girly" at all and was very excited to find the perfect dress. But I was also very nervous since I am a plus sized girl, and didn't think any of the styles I liked would look good. They helped calm my nerves and gave me such amazing advice and encouragement. I cannot wait to back with my bridesmaids here in a few weeks. And hopefully find the perfect dresses for them. Would highly recommend Bridal Connection!!

--Hannah Yount